Is Content the New Currency?
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. janlgordon's insight:Interesting article from Fast Company written by Geoffrey Colon. The word currency is being used pretty regularly these days and in this context it has particular meaning to me and many of us who curate or create content to engage, inform and build communities for our products and services.Here are a few things that caught my attention:Content creates equity much like stocks and bonds. The more subject matter expertise a brand brings to the table, the more business they can create. This expertise is displayed in the form of contentFinancial transactions ussed to buy status. Now, content buys earned trust.Content has meaning beyond the data it contains. It can be shared and exchanged with others to acquire additional knowledge—much like a traditional currency.Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"Read full article here: http://bit.ly/12EYggvSee it on Scoop.it, via Curation, Social Business and Beyond