Social Media Strategy: The Importance of Insight and Evidence

"Just Because You're A Social Media Strategist, Doesn't Mean You're Any Good At Strategy..."

janlgordon's insight:This great piece was written by Jeremy Waite for his blog. I selected it because his insights and direction are right on target.Jeremy Waite:"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there are so many failed social media campaigns"Here are some highlights from the author that caught my attention:The problem here is that this lack of experience often causes a misunderstanding of what an actual social strategy is. In my opinion, the misunderstanding isn’t complicated, it is simply this…“Strategy Does NOT Involve Emotion”Quote from Jonah Berger Professor from Wharton: "Emotion has everything to do with social psychology and why people behave the way they do but that has nothing to do with strategy"****It’s easy to confuse an “emotional strategy” that will raise awareness, with a business strategy that drives salesIn the article there are two illustrations of the right way to aproach a successful social media campaign.Here's the takeaway:Strategy Shaped by Emotion = House Built upon Sand* etc. etc…1. Look at the data2. Find out exactly what it is telling you3. Build your strategy on that rock insteadSelected by Jan Gordon covering "Curation, Social Business and Beyond"Read full article and see illustrations here:See it on Scoop.it, via Curation, Social Business and Beyond

http://www.scoop.it/t/content-curation-social-media/p/3997491437/social-media-strategy-the-importance-of-insight-and-evidence/original