Fred Cavazza publie des chiffres impressionnants sur les performances du retargetting sur Facebook. A priori, quand on a un inventaire publicitaire aussi énorme que Facebook, le retargetting est une bonne méthode pour le valoriser... Mais à l'inverse,...

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Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate... janlgordon's insight:This wonderful piece was written by Sam Fiorella. As he states in the original title of this article "Customer Loyalty...

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