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Conversation Agent: How Social Currency Influences Behavior
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.Here are some highlights:How social currency influences behavior**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.**Both social influences are amplified in public settings.Psychologist Robert Cialdini documented six principles of ethical persuasion:**social proof**authority**affinity**commitment**consistency**reciprocitySelected by Jan Gordon covering "Curation, Social Business and Beyond"Read full article, see slideshare, images here: [http://bit.ly/VySDuu]See it on Scoop.it, via Curation, Social Business and Beyond