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Tips from a Community Manager: Developing a Brand Voice
This wonderful piece is from Ignite who has given us some excellent tips on how to develop a voice for your brand that is clear, unique and speaks to your clients, customers or audience in a way they understand.Whether you're new to social media or have been around for a while, this article can help you polish and clarify who you are and why people should buy your products or services, read your blog and be part of your community.Do a Self-EvaluationHere are a few good starter questions:*What are the qualities/attributes that I want to be associated with my brand?*What are my goals for communicating with fans on social channels (forming favorable impressions, providing technical expertise, etc.)?*What are some of the strengths of my business/why does my product appeal to consumers?Here are some highlights:Compile Your Brand Lexicon - Terms or Phrases that you (the brand) use to talk about yourself.The list should include:*Current Advertising taglines & trademarked phrases*Terms you use as a brand to describe your product*Words you would like the consumer to asociate with your product Listen to your fans & adapting your communication strategies will be key in the evolution of your brand voice over time.Takeaway:A successful brand voice will be one that stays true to your core values & messaging while encoraging dialogue from your fan baseAfter engaging with your community, your brand voice should adapt based on feedback from them but always be a reflection of your brand identity.Selected by Jan Gordon covering "Curation, Social Business & Beyond"Read full article here: [http://bit.ly/RLOnGf] See it on Scoop.it, via Curation, Social Business and Beyond