How To Leverage the Science of Relationships to Gain True Influence

June 18 2013

If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re janlgordon's insight:This is a great article by copyblogger on how to gain true influence and the "science" behind leveraging relationships.Here are some highlights:*. Influence is driven by creating a relationship between two parties - where one sees the other as truly knowlegable about a prticular product or service.* Establishing influence is a multi-step process that moves the influenced through four key stagesThere is a "science" or method to doing this effectively he uses the term Propinquity - the dictionary defines this as:Propinquity - NounThe state of being in close to someone or something; proximity.Close kinship.There is physical propinquity and psychological propinquity - being that most of us use content to reach, engage and build relationships, he uses content creation as a means of creating influence an building trusted relationshiops.Propiinquity theory tells us:* the more often people see your content, the better they get to know you.*Each time someone is exposed to your content, they are interacting with you, your thoughts and beliefs.*This leads to a feeling of knowing you, because it mirrors how we get to know people in the real world.Selected by Jan Gordon for Curatti covering "Curation and Social Business"Read more here: [http://bit.ly/17jMNZs]See it on Scoop.it, via Curation, Social Business and Beyond

http://www.scoop.it/t/content-curation-social-media/p/4003423710/how-to-leverage-the-science-of-relationships-to-gain-true-influence/original