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Picture Story: Commerce and the Connected Customer
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the... janlgordon's insight:This "picture story" by Smartplanet shows you the customer's journey in today's world. The how and why of Smarter Commerce.Here are a few highlights:Today's customers - whether individuals or businesses - are smarter, better connected and more empowered than ever beforeThey want to do business with companies on their own terms, when, where and how they choose using mobile devices. Through social networks and via new digital venues.They're getting more intelligent so that vast amounts of customer data can be analyzed and turned into real value in real timeI'll let the picture do the rest of the talking........Selected by Jan Gordon for Curatti coverinng Curation, Social Business and Beyond.See article here: http://ibm.co/10MqlTeSee it on Scoop.it, via Curation, Social Business and Beyond