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12 Attributes of a Successful Content Curation Strategy | Heidi Cohen
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.Here are some of the highlights.........Intro:Why Your Marketing Needs Content CurationAt its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.**He provides context for the content so that it's more than a collection of information3 Reasons your content marketing strategy needs content curation:1. Offering your audience a combination of original and third party content provides a branded context for your work2. Curating other people's content positions you and/or your organization as a tastemaker in your field3. Creating sufficient content is a marketing and business challenge12 Attributes of a successful content curation strategy:Here are a few things that caught my attention: *Has defined measurable goalsAs part of your content marketing strategy and by extensionyour marketing plan, content curation needs objectives thatare associated with your business.**Targets a specific audience. *Content curation like other forms of content marketing requiresunderstanding your readers' marketing persona** Involves a community*As with any social media or content marketing, youraudience should be at the heart of your content efforts.**Clay Shirky says it best:"Curation comes up when peoplerealize that it isn't just about information seeking, it's alsoabout synchronizing a community"Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"Read full article here: [http://bit.ly/SpJEfQ}See it on Scoop.it, via Curation, Social Business and Beyond