How To Create, Curate & Connect People Who Are Fired Up For Change

How To Connect People Who Are Fired Up For Change

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.Intro:When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the mostHere are a few highlights: Create a long-term relationship**You must understand your audience's interessts**Use the most popular form of communication**You have to be available and ready to interact to keep them actively engaged.. Listen to people**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending timeCreate it & Continually Influence Your Audience**You must be an active participant on a regular basis]**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationshipSelected by Jan Gordon covering, "Curation, Social Business & Beyond"Read article here: [http://bit.ly/TEKl4n]See it on Scoop.it, via Curation, Social Business and Beyond

http://www.scoop.it/t/content-curation-social-media/p/3303200884/how-to-create-curate-connect-people-who-are-fired-up-for-change/original