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Social Business = Social Bonding
This piece is from MITSLoan Management Review with some great findings about the benefits of social business.What is really happening in social business?Intro:A study by FedEx and Ketchum found:** 52% of respondents said social business was strengthening relationships with the general public**51% said it was strengthening relationships with clients**40% said it was strengthening relationships with partners and suppliersHere are some highlights:**connections between social business and improved stakeholder relationships is supported by other researchers in the field.In a recent interview with MIT SMR, strategy and management consultant Nilofer Merchant discussed how her research found that social enhances a firm’s relationships with employees and customers.Jacob Morgan, principal of Chess Media Group, a management consulting and strategic advisory firm on collaboration and the author of The Collaborative Organization (McGraw-Hill, 2012), told us that based on his observations, the benefits of collaboration even positively impacts the quality of life of employees at home, outside of the workplace.Dion Hinchcliffe, in his four-stage Capability Ladder of Social Business, says that the highest level in the ladder is also relationship based, what he calls the ability to “partner with the world.”Takeaway:**Some benefits, like good relationships, don’t require an ROI study.Selected by Jan Gordon covering "Curation, Social Business & Beyond"Read full article here: [http://bit.ly/VNuPHT]Image from marketingbrainfodder.com See it on Scoop.it, via Curation, Social Business and Beyond