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janlgordon's insight:This article and infographic is from Social Media Explorer - Social Media is forcing companies to engage in a whole new way with their customers.Here are some hightlights:**Mass adoption of social tools and technology have created an information democracy.**Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs.**All this for the purpose of building trust in a product, service or organization.**Trust is the foundation of all relationships and relationships are what fuel business growth and long term success.**Transparency across digital channels is a great way for organizations to start connecting with their audiences and slowly building trust.Selected by Jan Gordon covering, "Curation, Social Business and Beyond"See full article and infographic here: [See it on Scoop.it, via Curation, Social Business and Beyond
http://www.scoop.it/t/content-curation-social-media/p/3995415915/social-media-transparency/original