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We Need Better Insights, Not More Data
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers? janlgordon's insight:This piece is by DannyBrown, infographic by Infogroup Targeting Solutions - This is a hot topic and as consumers of information we're all aware of the fact that we are definitely data rich and lacking in insight.Here are some highlights: Marketers Plan To Turn information into intelligence in 2013*As consumers share more information than ever before on digital channels, marketers are becoming increasingly data-rich and insight-poor.**A new report based on a survey of 70 attendees at DMA2012 and Forrester Research eBusiness conferences, shows how marketers plan to tackle big data in 2013.Some interesting finding, here are a few:**68% of marketers plan to increase data spending**56% plan on hiring new employees for data positions**45% said analyzing or applying data will be their biggest challenge**83% plan to at least start considering using real-time dataSelected by Jan Gordon covering "Curation, Social Business and Beyond"See article and infographic here [http://bit.ly/10VuuGxd] See it on Scoop.it, via Curation, Social Business and Beyond