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Le mystère des pubs sur Facebook
Fred Cavazza publie des chiffres impressionnants sur les performances du retargetting sur Facebook. A priori, quand on a un inventaire publicitaire aussi énorme que Facebook, le retargetting est une bonne méthode pour le valoriser... Mais à l'inverse,...
Read moreWhy You Need to Know the Difference Between Customer Loyalty and Advocacy
Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate... janlgordon's insight:This wonderful piece was written by Sam Fiorella. As he states in the original title of this article "Customer Loyalty...
Read moreIs Your Business Poised for the New Digital Customer's Journey?
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers. janlgordon's insight:This insightful piece about the new challenges for businesses...
Read moreThis 86-Year-Old Congressman Totally Gets Google...
This 86-Year-Old Congressman Totally Gets Google Glass http://t.co/DI8d06FKBA Kevin Alansky (@alansky) June 24, 2013 Google Glass might look like a future-far away device reserved only for the tech-obsessed gadget nerd population, but as Rep. John Dingell...
Read moreHow To Leverage the Science of Relationships to Gain True Influence
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re janlgordon's insight:This is a great article by copyblogger on how to gain true influence and the...
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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible. janlgordon's...
Read morePicture Story: Commerce and the Connected Consumer's Journey
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the......
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