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Top posts
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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up
This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.To quote: "Not only do the platforms...
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We Need More Insights, Not More Data
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers? janlgordon's insight:This piece is by DannyBrown, infographic by Infogroup Targeting Solutions - This is a...
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The Importance of Emotional Support In Social Business
Adi Gaskell wrote this piece for Socialbusinessnews discusses the need of emotional support for social business iniitatives. I was especially drawn to this article because I think his insights and suggestions are very much needed in business today.Jan...
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Is Content the New Currency?
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. janlgordon's insight:Interesting article from Fast Company...
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Picture Story: Commerce and the Connected Consumer's Journey
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the......
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The Mobile Social Photo Explosion [INFOGRAPHIC]
This inforgraphic from Mediabiestro is a great visual of the mobile revolution. Here's an excerpt: The digital revolution has made an enormous impact on photography, and smartphones and social media have been hugely instrumental in this massive growth. ** 300...
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How To Leverage the Science of Relationships to Gain True Influence
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re janlgordon's insight:This is a great article by copyblogger on how to gain true influence and the...
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Social Media Changing Us, Society & the Power of the Human Connection
This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media.The author talks about the "social mindset" connecting as human beings is what gets you...
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Social Media Ecosystems Rapidly Changing - What You Need to Know
Jeff Bullas has posted infographs that have the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.Exerpt:"Social media is no longer just about Facebook. Social media is splintering and fragmenting...
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How to Give Your Brand a Voice that Keeps Them Coming Back
This wonderful piece is from Ignite who has given us some excellent tips on how to develop a voice for your brand that is clear, unique and speaks to your clients, customers or audience in a way they understand.Whether you're new to social media or have...
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Why Don't Companies understand Real Digital influence?
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies... janlgordon's insight:I selected this article...
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Your Reputation is Your Most Valuable Asset
Your reputation is your most valuable asset, you are creating a trail in every area of your life about your integrity, performance, expertise and is becoming the backbone of Social Business.Rachel Botsman gives a powerful talk on TED about the currency...
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The Power of Deep Connection & Why It's So Important Today
I love the word serendipity and today I happened to see a tweet chat #pochat and I began following the stream. I met a man who lives and breathes what I hold dear to my heart - meaningful connections that lead to powerful communities. After interacting...
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Purpose Driven Tribes: Gaining Control & Influence in the Marketplace
This piece was brought to my attention by my wonderful friend and colleague, Jennifer Sertl. It was written in April of 2011 by Jay Deragon who is always articulates the present and the future in a way that hopefully expands your awareness which we all...
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The Rise and Impact of Infographics: Marketing in the Social-Media Age
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks. janlgordon's insight:This article is from Mashable and infographic created by Nowsourcing. I chose this...
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What Data Can’t Do - for one Thing, it Can't Measure Social Context
Data can’t account for everything in our experience, nor serve as the only guide for our thinking, planning and decision-making. janlgordon's insight:This piece is from the NY Times and raises some important issues about the way we measure data. I selected...
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The Art and Science of Modern Marketing [Infographic]
This article is from Eloqua and infograph from Eloqua and JESS3 marketing as we know it has changed quite a bit.As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement.With the rise...
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The Social Business Shift- What Businesses Have to Do [Infographic]
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. janlgordon's insight:This piece is from Eloqua who has partnered with data visualization firm...
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How to Maximize the Reach of Your Posts on Social Networks
This article and infographic was posted by Ted Nguyen for his blog.Intro:One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reachCompendium,...
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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible. janlgordon's...
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Think SEO is a Game? It Kinda is – Here’s the Proof [Infographic]
Are you an uber SEO, or card game nerd? Then you'll love this crossover. Great breakdown of the players in SEO and their "powers".See it on Scoop.it, via Curation, Social Business and Beyond
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Here's How to Listen to Your Customers & Go From Good to Great
This piece was written by Bolivar J. Bueno for MarketingProfs. I selected it because I thought the suggestions were excellent.Jan Gordon:Whatever you're doing to build an audience, customer or client base, listening at deeper levels is crucial for your...
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Do You Know How Social Currency Influences Behavior?
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.Here are some highlights:How social currency influences behavior**Social...
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Social Media Strategy: The Importance of Insight and Evidence
janlgordon's insight:This great piece was written by Jeremy Waite for his blog. I selected it because his insights and direction are right on target.Jeremy Waite:"It’s been said that 85% of the people who work in social media have been in the industry...
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The New Reputation Economy - What You Need to Know
This article was written by Rachel Botsman for WiredUK. I posted her Ted Talk the other day on this relevant, evolving topic., the reputation economy.Rachel goes deeper into this with great insights, information and takeaways that are important for all...